Tips for Running a Successful Social Media Campaign
Social media marketing is deemed one of the most effective means of customer retention in the digital age. Knowing that over 80% of people in the U.S. are in social medial, it’s a smart idea for marketers to meet them right here.
If you would like to promote your business in social media, here are pointers to guide you:
Start with a plan.
Yes, a plan, and it must begin with a goal. This is the best way to begin any project for that matter. Do you want to increase your leads? A certain volume of sales? Of course, attaining that goal requires that you know whom you’re addressing yourself to (your audience) and whom you’re up against (your competitor). As soon as you have made and shared your content, you can now engage your audience. Lastly, make sure you review your campaign’s progress using tools, and learn from your weaknesses.
Drive your campaign with keywords.
When used correctly, keywords can contribute significantly to the success of your social media marketing campaign. Fortunately, there are tools you can use to help you determine which ones they are. This will contribute to the success of your overall SEO campaign, which is aimed at exposing you to the relevant audience.
Create a good profile.
Like many others, you may have taken this for granted, but making sure your profile is complete can add to your campaign’s success. In all the platforms you’re using, each of your accounts should have an original photo and/or cover photo, a well-chosen username, a helpful bio and contact info. This should be effective for search engines, as well as for your own specific audience. Needless to say, a profile that doesn’t make sense to your target demographic is Ineffective.
Optimize your content.
Original or curated, content is and will always be king in social media optimization, as it is in SEO. Original content is something you made on your own, while curated content is something that is shared everywhere on the web. Whichever you prefer, use all available platforms but make sure you come out fresh each time (for instance, use text to convey your message in one platform, and graphics or photos in another).
There is no doubt in the world that social media is one of the best places to market your business, but truth is, the process demands time – loads of it! You don’t want to obsess about a negative comment you read off of your Facebook page, while having an entire business to run.
This is how social media optimization companies prove useful. This will allow you to focus on your business, which is where you are most needed anyway.