Trying to expand your business to another territory has its benefits and risks. Assuming that you can pull this correctly, there are remarkable advantages that are you guaranteed to enjoy. You are literally opening up yourself to new breed of customers and might find that some countries are offering cheaper and less competitive market. As a matter of fact, this is something that many local business must be aware of.
At the moment, Brazil is the 9th biggest economy in the entire world. Fact of the matter is, this isn’t something surprising given the fact that the country has a very strategic location, substantial raw materials and adequate number of educated workforce. As a result, this makes it as one of the best options for various US companies to expand in Latin America. If you are taking into consideration to expand in this country, then you may like to consider checking out this website.
If you think that international SEO is mostly about making your page relevant to the native country it is viewed on, then think again. Opting to translate your site as is would surely open up new issues. The very first thing that you have to understand is the fact that it is rare for online translation systems to be 100 percent accurate at all times and therefore, there is a high likelihood for audience to see these errors as they browse through.
Apart from that, you must take into mind cultural differences because what might work for your country may not in the other. There still needs some research and fine printing of the page especially if you are expanding to a new country with a totally different culture. It has to meet their preference and taste to be able to be noticed and help your page get steady stream of customers.
Actually, there are numerous options for hosting your site for the global market. Using a gTLD or generic Top Level Domain like a “.com” or a “.net” is not country specific and therefore, needs geo-targeting in the page to make sure that it is showing the right content. ccTLD on the other hand is what you should be rooting for as this is the opposite of gTLD; examples of these are “.jp for Japan”, “.au for Australia” and so on.
As a matter of fact, most people prefer websites with ccTLD compared to the ones that uses gTLD according to research.
It’s possible that you have killer keywords that help in driving considerable amount of traffic to your website but, you should not be overconfident that the same keywords are going to work on an international level. It will be smart to perform research and grab as much info as you can to make the most of your effort, time and resources.
Everythign about is all based on facts and data; see it for yourself.